The Craft of Strategy Formation : Translating Business Issues into Actionable Strategies – by Eric Wiebes [a.o.e.a.](highlighting) Premium

Beschrijving

The Craft of Strategy Formation :

Translating Business Issues into Actionable Strategies

Formulating a strategy is one of the most important but also one of the most difficult challenges faced by businesses: How may one translate a concern into a structured issue and the hypotheses for addressing that issue? How should one approach the designing and executing of the analyses through which these hypotheses can be tested, thus creating the insights from which new strategic options can be developed? And how can one identify the “best bets” from among the many different strategic options available, and determine how these may be translated into a coherent business strategy that the organization and its stakeholders can buy into?

This book helps to answer these questions for the senior manager responsible for company strategy; the project manager who’s been asked to chart and defend a new strategic course of action; and the student wishing to “learn the ropes” of strategy-creation. This book offers no theoretical strategy “frameworks”. Nor does it propagate a specific strategy of any kind. It is, quite simply, a “cook book” describing a step-by-step, focused and fast approach for creating a new strategy at medium-sized and large businesses. It is a proven method used by top management consultants to help clients develop new strategies.

The Craft of Strategy Formationprovides a crisp account of the consecutive steps to take (and pitfalls to watch out for) when typically vague business concerns need to be translated into actionable strategy fast. Featuring the tried-and-tested analytical and organizational approach of top management consultants, this integral account of how strategy is crafted in practice offers a welcome break from traditional handbooks featuring largely isolated frameworks, tools and cases; highly theoretical academic treatises; and largely anecdotal “infotainment” books for the general reader.

About the author:
Marc Baaij is an associate professor of strategy at the Rotterdam School of Management (RSM) of the Erasmus University Rotterdam in the Netherlands. He is engaged in graduate and executive education as well as scientific research. Marc also coaches managers on real-world strategy projects. He has authored many articles for scientific and professional journals, as well as professional titles and textbooks on the strategy and problem-solving methods used by top-tier consultants. Marc has previously been a strategy consultant and a research manager at The Boston Consulting Group. He has also worked for IBM, and holds degrees in economics and strategy.

For further NOTES See also the BACK of the book!